World of Tanks appoints The Kite Factory as first UK media agency

Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.
 
The games publisher has over 20 years of experience releasing over 15 titles generating millions of fans worldwide. Prior to the appointment, Wargaming focused on player conversion with their in-house performance marketing team in the UK.
 
However, given the increasingly competitive and fragmented gaming landscape, there was a requirement for a holistic view of media planning and buying with a sustainable strategy through the funnel.
 
The Kite Factory will be tasked with growing intent to play Wargaming’s flagship title ‘World of Tanks’, in the Spring of 2021.
 
Anthony Abou-Zeid, Business Director at The Kite Factory said: “Having come from an entertainment background, working with Wargaming was a really exciting prospect. To work with a brand whose had so much success in the past with their pedigree in the free-to-play gaming space, this was an opportunity too good to miss.”
 
Hugo Crispim, Marketing Specialist for the UK & Ireland at Wargaming said: “It is a real pleasure to work with such an experienced team in the form of Kite Factory. Together, we are excited to work on a media campaign that will take us forward in an increasingly competitive market.”